One Story. Lived Everywhere.

Most leaders and organisations know they need a brand.

But a brand isn’t just a slogan, a campaign, a founder’s tale, or a glossy video.

Those are fragments, not the whole.

A brand is the story that flows from your identity - your vision, purpose, mission, promise, values, and persona - and shows up in how you live your culture, shape your strategy, and create your communication and experiences.

It’s not just told. It’s lived - upstream in everything a leader or organisation says and does.

This is the foundation of brand.

Monostory™ partners with leaders and organisations to get that foundation right, and turn it into a clear story people can trust.

Monostory™ works in the critical middle of the brand process:

  1. Finding, Clarifying and integrating your brand

  2. Shaping the story and strategy

  3. Walking with leaders and teams to ensure identity is lived in culture, leadership, strategy, marketing, and experiences.

Because people don’t just hear what you say. They experience what you prioritise, how you behave, and whether your story holds true.

When brand identity, story and strategy align:

  • Trust grows

  • Culture is clear

  • Decisions become easier

  • Experiences resonate

Insight, Creativity & Strategy.

Monostory™ is led by Sam Valich - brand storyteller, strategist, qualitative researcher, keynote speaker, and board director.

With more than 25 years of experience across commercial and NFP sectors. CEOs and senior leaders turn to Sam as a trusted partner when the path ahead feels complex.

What sets Sam apart is her ability to combine creative and intuitive strategy with the rigour of brand expertise.

She absorbs complexity quickly and translates it into clarity that can be implemented by teams across culture, leadership, strategy, and brand.

The result: strategy that holds, brands that align, and organisations that earn trust where it matters most.

Four Ways To Walk With Sam at Monostory™

Every leader and organisation is at a different stage in the brand journey.

Some need a quick pulse check. Others need help telling their story. Some need a strategic partner. Others need to develop their values led brand foundation.

Wherever you are, Monostory™ meets you there.

  • A five-minute, inside-out brand health check across your values, identity, story, strategy, culture, and experience.

    Get instant results showing where your brand is aligned and where small misalignments may already be eroding trust, clarity, or growth.

  • Choose Your Monostory™ Workshop

    • Workshop One: Leaders
      A 1:1 workshop for CEOs or senior leaders to create an integrated values led brand identity and story and uncover counterfeits that take you off track. This isn’t theory; it’s practical clarity that gives you language and confidence to guide how you speak, decide, and lead in. away that is authentic to you.

    • Workshop Two: Organisations

      A one or two day workshop with your key team of decision makers to create an integrated values led brand identity and story and uncover the counterfeits that take your brand off track.

    • Workshop Three: Alignment

      A combined experience for leaders and their organisations.

      This workshop creates the bridge between a leader’s personal brand and the organisation’s brand - two stories that must work together without competing. We surface and align both identities, then design pathways where each can grow authentically: the leader’s brand shaping culture and trust, the organisation’s brand holding its long-term vision and resilience. The result is clarity and confidence, where neither brand takes over the other, but both reinforce one story lived everywhere.

    30/60/90-day strategic and storytelling support is available with every workshop.

  • Strategy is the plan that connects where you are now to where you want to be. It’s about making choices: what to pursue, what to ignore, and how to align resources to achieve a goal.

    Every CEO must lead in two directions at once: sustaining business-as-usual and building the future.

    As a trusted partner, I bring both creative strategy, which generates breakthrough ideas by questioning assumptions and exploring unconventional paths, and intuitive strategy, which draws on instinct, pattern recognition, and lived experience to navigate complexity and move decisively. The result is strategy that is not only rigorous, but also trusted, aligned, and lived in practice.

    Retainers and 30/60/90 day projects

  • If you already know who you are but struggle to say it, Monostory™ works as your storytelling partner.

    We help translate your identity into clear, compelling language that reflects your values and purpose.

    Together we shape key messages, refine your narrative, and equip your organisation with a story that isn’t just told, it’s trusted and lived everywhere.

    Project Work

  • “It is an understatement - but Sam has been the catalyst that has revolutionised our organisation’s identity and provided clarity of thinking previously missing. Her Monostory process revealed the one story of our brand and then wrapped it in authentic language. It has been such a revelation to the board and to me as CEO of the organisation. But more than all this- Sam is someone who deeply cares about the outcomes, but also the people through the process. I am humbled and so thankful for all Sam has brought and continues to bring to the organisation I serve and my role. Thank you!”

    Nathan - CEO

  • “Sam Valich has been fantastic to work with. She combines three wonderful qualities. Firstly she has the ability to synthesize masses of information in order to understand complexity. Secondly, she can envision a potential future, along with a road map for how to get there. Thirdly, Sam has superb relational skills. She listens and understands people as well as structures. I wholeheartedly recommend her as an ally for any organisation.”

    Greg - BOARD CHAIR

  • I couldn’t recommend Sam more highly! She has been instrumental in helping our organisation define, articulate and craft a brand that encapsulates all components of our organisation including; cultural values, messaging platforms, visual identity, public relations and employee value propositions. To enable this work Sam was required to work across teams, countries, and languages and to continually develop the organisation’s understanding of the role of Brand. She is visionary and creative and has helped me push boundaries and ask questions about our organisation's future and its role in the sector. I am so thankful for her time on my team and for the personal support she has offered.”

    Clare - CEO

  • “Sam helped me with a personal brand exercise using her Monostory approach. I was amazed at the output and the Monostory, the telling of my story and values. Sam's approach was unique, clever, and ingenious as she could extract a lot of content to build a simple yet deep story. Working with Sam was easy and fun and her passion for what she does is contagious. I highly recommend Sam if you are interested in building your unique personal brand in a very special way.”

    Alan - SENIOR DIRECTOR 

  • “Sam is unlike any other person I've ever met. Dynamic, entrepreneurial and big thinking only begin to touch on some of the qualities she carries. Sam is a guru on new ideas and conceptual thinking. Her love for keeping one finger firmly on the pulse of culture, society, people and brands always meant she was the go-to source for inspiration and next-practice thinking. I loved working with Sam and would highly recommend her to anyone looking for a brilliant-minded and passionate individual.”

    Caroline - STRATEGIC PLANNER

  • “Sam facilitated our Monostory workshop in May 2024. We gathered 12 people from all over Australia to articulate who we are and what we stand for. Or put another way, what is our story … our unique story. It was both a challenging and enriching two days. At the end of it everyone stopped, looked at our Monostory and said, “Wow. This is us”. The process was amazing. Sam is super skilled. It may be two of the most fruitful days I have had in my 17 years as CEO.”

    Ben - CEO

  • “Sam is an engaged and experienced facilitator who gets the best out of every participant and the group. I’ve been part of many vision and value processes (facilitating them myself with mixed results)… but Sam’s Monostory model and skill is exceptional.”

    Russell - DIRECTOR

  • “Before working with Sam I was frustrated when communicating my brand with designers. As a result, I wasted money, revision after revision. In one session with Sam, she helped me to get crystal clear on how I should communicate my values to everybody from designers to employees. I can honestly say it has saved me money, time and hassle. I would highly recommend small business owners work through this process with Sam.”

    Adrian - SME BUSINESS OWNER

  • “Sam was an absolute pleasure to work with. She is insightful and quick to understand organisational history, limitations and needs to adapt/change. Sam has the exact right balance between collaborative work, strategy, and task-oriented output. She has extensive experience and contacts, and she brings these to bear for the well-being and advancement of her clients and the people they are looking to support. I cannot recommend her highly enough."

    Sheridan - Director

  • “I feel deeply grateful for the gift of having been taken through a Personal Monostory. Thank you for using your gifts, your formidable gifts. Thank you for so patiently working through my Monostory with me. Your ability to walk with people is impressive!!" 

    Ben - CEO

  • “Sam made an invaluable contribution to the strategic and creative development processes across the McCann WorldGroup. One of the reasons why I work is the chance to do stuff with people like Sam. She is a bright light that shines wherever she goes -- full of enthusiasm, interest in others, and a love for what she does. I would fully recommend Sam to anyone who is considering using her services.”

    Richard - STRATEGIC DIRECTOR

  • The work Sam does is deep, human, and leads to powerful practical outcomes.

    Jon - STRATEGIST